Talk about diluting the brand. Maker’s Mark, the Loretto, Kentucky, bourbon manufacturer, has the sort of problem that every consumer-products company wishes it had: too much demand for too little product. But the company’s solution might surprise the very consumers demanding its product—adding water to its existing supply of bourbon, thereby cutting the alcohol content in each bottle from 45 percent to 42 percent.
Maker’s Mark Adds Water, Lowers Proof, Shocks Bourbon Lovers
Basil Hayden, who led a group of Catholic families to Kentucky in 1785, is on the label of Old Grandad, and has a bourbon named after him – Basil Hayden’s.
Bourbon whiskey – Wikipedia
Kentucky Distillers’ Association
Kentucky Bourbon Festival – held in Bardstown